Podcast Power: Complete Roadmap on How to Guest on Podcasts to Grow Your Business

You know your ideal clients are out there, but you're struggling to reach them

You keep hearing experts talk about the benefits of podcasts for your industry

You're tired of posting endlessly on social media with little return

You see other entrepreneurs featured on podcasts but aren't sure how to get started

You aren't sure if you have a computer set up that'll work for podcasting

You're overwhelmed by the idea of pitching yourself to podcast hosts

You're concerned you'll end up on the wrong podcasts and it won't do anything for growing your business

You have plenty to talk about- but how does that bring people to your business?

Enter your bullet points here..

Imagine having a proven system to share your message with thousands of ideal clients - without the endless grind of social media or the frustration of cold outreach.

Podcast guesting is your secret weapon for scaling your business through authentic conversations that showcase your expertise.

This comprehensive course gives you everything you need to:

- Get featured on podcasts your ideal clients already trust and love

- Share your story in a way that naturally attracts perfect-fit clients

- Build instant credibility in your industry

- Create lasting connections with podcast hosts and their audiences

- Turn listeners into leads (and leads into clients) with ease

What Makes This Different:

Unlike generic publicity courses, this program is specifically designed for solopreneurs who want to grow their business through meaningful podcast appearances. You'll get step-by-step guidance on everything from finding the right shows to converting listeners into clients - without feeling salesy or overwhelming yourself with tech.

You'll Walk Away With:

✓ A magnetic pitch template that gets podcast hosts saying "yes"

✓ Your signature story that connects and converts

✓ A simple tech setup that makes you sound like a pro

✓ A clear system for turning listeners into leads

✓ The confidence to share your expertise with larger audiences

✓ A sustainable strategy for growing your business through podcasting

Perfect For You If:

You're ready to expand your reach beyond social media

You want to establish yourself as a go-to expert in your field

You're ready to connect with your ideal clients

You're tired of trying to figure out visibility strategies alone

You're ready to share your message with a wider audience

No More:

Wondering how to get featured on podcasts

Feeling nervous about pitching yourself

Worrying about technical difficulties

Missing opportunities to convert listeners

Second-guessing your expertise

Instead:

✓ Follow a proven roadmap to podcast success

✓ Feel confident pitching and interviewing

✓ Know exactly how to find and approach the right shows

✓ Turn podcast appearances into client inquiries

✓ Build lasting relationships in your industry

Session 1: Signature Story Framework & Quote Moments

- Distill your signature story that connects and converts

- Develop clear, compelling talking points that showcase your business and expertise

- Learn how to prioritize adding value & naturally weave in offers without sounding salesy

- Master the art of authentic storytelling that resonates with listeners

Session 2: Find Your Perfect Podcast Match & Pitch With Confidence

- Discover exactly where your ideal clients are already listening

- Create an irresistible pitch that gets hosts saying "yes"

- Build a professional speaker sheet that positions you as an expert

- Master the art of finding and approaching the right podcasts

Session 3: Implementation Plan & Tech Made Simple

- Implementation Practice (Story Frameworks & Quote Moments)

- Essential equipment guide (without breaking the bank)

- Troubleshooting checklist for stress-free interviews

- Best practices for flawless virtual appearances

Session 4: Convert Listeners Into Leads

- Design a follow-up system that turns listeners into clients

- Build an effective podcast-to-client pipeline

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How much time do I need to commit?
Each session is 1 hour and the Up Close Upgrade is an additional 45 min. it is wise to work on what we covered in the sessions the same day as the session. The amount of additional time you need will vary based on your working style and comfort with the topic, but plan on spending an additional hour each day to work on what was provided in the session.
What if I'm just starting my business?
Podcast guesting is an excellent tool for someone in early stages of businesses. Regardless of stage - having clarity around what you offer and who your ideal client is important for any marketing or visibility strategy to be effective. If you are still working on clarity around what your business offers, or who your business serves, podcasting guesting is a tool you'll want to save for that stage. This series will touch on these topics, but is not focused on them. Having a small audience is fine for podcast guesting, as it is a tool for building your audience, as long as you know the specific audience you are looking to build.
Do I need expensive equipment?
The recommendations given for podcast equipment start at a minimal investment of approx. $80 (at the time of this posting) and go up from there. It doesn't need to be expensive.
Refund Policy/Guarantee
We want individuals to find value and gain knowledge from participation in this series. As this is access to a community and to live trainings, the refund policy is limited and as results are based on the steps an individual takes there are no guarantees. The refund is limited to one week from purchase date if the series has not started. If the series has started within that week period, the participant must attend the first session and if after the first session they find the information provided did not live up to their expectations they can submit in writing to connect@37by27.com a request for a refund citing the reasons the session did not live up to their expectations.

Want to get personalized supports?

Special onetime offer, only $297!

Do you want to get personalized supports to make sure you apply what you learn and get the most from this opportunity? With the Up Close add on you're invited to 4 additional 45 min. small group sessions. Enrollment is limited to ensure that you get all of your questions answered and get the individualized support you need to apply all the learning from these sessions.
Maximize your investment and get the most out of your valuable time!